Full Copywriting & Visual Design of Landing Pages, Multi-page Websites, E-commerce Websites. Increasing Engagement and Conversion into Email List through Lead Magnet. Success measured via Bounce Rates, Average Time on Page & Conversion Rates.

Attract the right traffic to monetise your Email List. We create/ Ghost-write relevant Lead Magnets that attract prospects for your product/ service. We create tailored posts to be incorporated strategically onto Social Media to promote your Newsletter/ Email List. Success measured via Subscriber Growth, Open Rates & Conversions.

Copywriting & Visual Design of Paid Ads on Social Media Platforms (Instagram, Facebook, Tiktok, Twitter) to grab Attention of Prospects. Psychology-based wording & imagery to captivate Target Avatar into clicking CTA. Success measured via Click-through Rates.

We start by segmenting your audience to ensure tailored Email Marketing & Educational Content, thus supporting Growth. The parameters include Market Awareness, Stages in Value Ladder, Engagement Levels, Consent etc. At this point, each Segment is treated with a different strategy that hits the right buttons in the audience’s mind to move them to the next stage. Success is measured through success of Email Marketing Campaigns.

We engineer each Email Sequence & Campaign with the intention to move prospects up the value ladder in preparation for the purchase. Welcome Sequences, Drip Email Campaigns, Product Launches, Educational Value, Gated Content & more. Success measured through Conversion/ Responses to CTA, Open Rates.

Your prospects are in the Educational Stage (not ready for promotional content yet). Our task is to draw up a strategy to position your product/ service as the best option in solving your avatar’s problem and provide information to increase your brand’s Credibility & Trustworthiness. Done through Webinars, Podcasts, Videos, Original Research, Cost Calculators etc. Success measured through Engagement Rates.

To prompt a sale, we have to hit a combination of the right buttons - from triggering your customer’s desire & pain, demonstrating your/ your business’s authority, presenting social proof, reducing the risk in their mind etc. We fully understand the avatar you are selling to and thus pull the right levers. Success is measured through Conversions.